We live in very fast-paced, technology run world. And that is a great thing for anyone looking to promote their blog, website, or business. It’s very easy to share cross-platform now and can be done with two to three clicks. Take this blog post for example, at the bottom of the page there will be a share section that will have buttons for things like email, twitter, facebook, etc… Just by sharing this post to one of those social media sites I’ll now have the possibility of being seen by however many friends or followers you have. I’m a big believer in the six degrees of separation theory. For those who don’t know it means that if you take six people that you know, and each one of those take six people they know, and so on and so forth eventually you’ll have an indirect contact to anyone in the world. Whether or not you believe in it, the principle holds true that you’re maximizing your audience by having even a few other people share your blog and encouraging their friends to share it as well. Not everyone will, but as long as one person shares it each time then the audience will be forever expanding.